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This is a segment of brands with an intermediate price between Premium and Low Cost, but with a level of service and customer satisfaction similar to Premium. Advantage: It is a Canadian-owned car rental company headquartered in Orlando, Florida, and is one of the largest car rental companies in the United Statesīook Now! Middle Segment Car Rental Brands.Now is present in more than 90 countries. It is characterized by offering a wide range of premium vehicles. Sixt: Born in Germany, was founded in Munich in 1912.Europcar: this French company is present in +150 countries, and in 2016 was awarded the TripAdvisor Traveler’s Choice.Hertz: Awarded as well with the 2015 TripAdvisor Traveler’s Choice.Founded in the USA, it has hundreds of awards and is present in +180 countries. Avis: In our opinion, Avis is the leading global car rental provider.They are the leaders in the USA, UK, Europe, and around the world: They block reasonable amounts on the credit card, taking into account that you are going to drive a leading brand car.įor this segment, they use their main, prestigious brand. On the other hand, they do not have significant additional counter costs. They are characterized because their prices are slightly above average, they are reliable, they are located almost around the world, they are also located in almost all airports of the world and they have offices inside the terminals and railway stations. In CarRentals.Deals we have compiled reviews from renowned and independent websites about car rental companies, in order to offer a more complete and useful view about their experience, and we have built these sections on opinions by destinations. Sometimes the reason is that the franchises are differentiated by regions, or because there are differences in characteristics due to the type of predominant public in a destination, such as business trips in Washington or tourism in Las Vegas, which causes that in Washington many companies offer limited mileage and in Las Vegas, unlimited mileage.įor this reason, it is interesting to take a look also at the general reviews of the car rental company, but also to the specific reviews in the destination. The car rental companies operate fairly homogeneously within the same country, but there are interesting differences between some destinations.

For example, both Avis and Hertz or Europcar have different brands depending on the segment to which they are going. It is important that you know that the same company can exploit different brands for each segment, even the three segments at once (creating groups of companies with different brands), and each one has different marketing conditions. We group them in different segments according to the rental price, but also the existence or not of additional costs when picking up the car, the type of fleet, the location of the offices, the services it offers and its customer service, and of the amounts of the franchise or blocking on the card as a deposit.īased on these ten variables, car rental companies can be classified into three generic segments: Premium Brands, Middle Segment, and Low-Cost Brands. The reviews of car rental companies must be compared with their equivalent brands. Find the main differences between Premium, Middle Segment, and Low-Cost car rental companies in 2022.